Swedish Anti-Piracy Commercial

Now and then Swedish anti-piracy agencies and the Swedish movie and music industry makes a commercial in order to tell us, the people of Sweden, how morally wrong piracy is. If you just cut the crap and don't argue whether piracy is wrong in the first place, the latest movie, and all other movies they have ever made, has a pattern. Let's describe the latest one.

A person walks up to a public toilet and pays the fee of roughly 5 SEK (about 1 USD). Just as he enters the booth, another person forces his way into the booth with him. He is then forced to pee along with a stranger although he paid for the booth himself and the stranger does various embarrassing things and is not the least embarrassed about "stealing" his spot.

Something like this is usually the theme, previously we have seen people borrowing movies from rental shops without paying.

Now, what is the problem with this? It portrays the person conducting piracy as someone who is stealing from a customer or a store. Is this really the case? I certainly don't think so, a person conducting piracy don't steal anything. They certainly do some economic damage, but they don't steal. By portraying them as simple thieves, the industry leaves an open goal, their opponents laugh at them and most Swedes just think that they are silly. They look stupid, and won't get paid.

What should the industry show instead? You don't have to be a genius to come up with an honest and probably better commercial. So, here you are STIM, APB, SF and so on, here's my suggestion, all for free. Instead of portraying the person who you so clearly, don't want to continue copying your material, as a thief, which he is not and will never associate himself with and therefore will continue copying your material and you have run down your many million SEK commercial down the drain. Why not show him what he actually does, show him how a movie is made, show him how money spent on a movie get people paid for their hard job, show him the set of actors and so on, showing numbers and faces. Don't go all silly and show sentimental letters, just facts, "When you condone piracy, all these people get nothing and to you, they give you the very best of their efforts". This will work, this is honest, this is what piracy is all about and how you might actually win. Stop acting like idiots with a multi-million SEK budget who are unable to send a message but able to make great movies, albums, etc. It ain't that hard, all you need is the ability to reason.